They are venturing into allied businesses, which range from starting talent management agencies to music labels to tap into every possible monetisable opportunity to appeal to investors.
The biggest hit of 2025 arrives on OTT this week, along with many other highs and horrors.
Food, feminism, fights, father-son issues, famous rivalries, OTT is as loaded as it gets this week.
Women power, rebellious love, shady godmen, love triangles and more on OTT. Sukanya Verma lists everything coming up on OTT this week.
Witches and westerns, goosebumps and goldfish, it's all there on OTT this week.
If there's one actress who truly believes that fashion is meant to be limitless, it's Ragini Dwivedi.
From Saif Ali Khan's sabse bada beta's streaming debut to how to make potstickers with Prince Charles' chhoti bahu, it's all there on OTT this week.
The second seasons of OTT's two best shows, Paatal Lok and Severance, coming up. Sukanya Verma lists your options.
Lights, camera, ACTION, you'll find them in heaps on OTT this week. Sukanya Verma lists some interesting options.
Raveena Tandon's daughter making her debut, Kangana Ranaut's controversial Indira Gandhi movie, Millie Bobby Brown's brand new sci-fi offering and more on Sukanya Verma's Holi weekend watch.
Alaya F is turning 29 and her wardrobe is in full party mode. With glitter-drenched dresses and subtle shimmer moments, she knows exactly how to make sparkle look cool, fresh and never OTT.
Christmas romance, heists, thrillers, it's all there on OTT this week. Sukanya Verma lists her recommendations.
A must read for a generation that grew up on his novels.
Bring out the popcorn, Sukanya Verma promises that there's *tons* to catch up on OTT this week.
It's FaFa time and more on OTT this week! Sukanya Verma lists her recommendations.
Fantasy and road trips rule OTT this week. Sukanya Verma gives you options to take your pick from.
Emotions run high more than usual on OTT this week.
Fast, furious and fashionable, it's all there on OTT this week. Here's the action-packed menu.
Troubled twins, dangerous cults, portent dreams, telepathic kids, World War III, yakuza clans... Sukanya Verma lists the many options on OTT this week.
Science fiction buffs buckle up, catch all the space-themed action on OTT this week.
Move over sequins and silk, this season it's all about that soft shimmer of tissue saris.
Cricket, time travel, artificial intelligence, haunted homes, World War II -- it's all there on OTT this week.
Holidays turn into horror, Bhansali brand of razzmatazz and tons more on OTT this week.
Monsters, sharks, psychopaths, jedis, hybrids, undercover cops, special agents, brace yourself for tons of action on OTT this week.
There are a whole lot of cop-themed movies on OTT this week.
Sukanya Verma gives you some great options to choose from.
From fantasy to football, OTT is beaming with all kinds of goodies this week.
It's raining brand new seasons and shows on OTT this week.
Coming of age dramas, mind twisting thrillers, slice-of-rural life, here's everything you can watch on OTT this week.
Angry young men (and old) dominate the OTT this week. Take your pick.
Flight attendants, football coaches, renegade robots, underwater superheroes, it's all there on OTT this week.
Mystery, horror, biopics, documentaries, fantasy, romance, comedy, coming-of-age, pick the genre you like from the wide variety on OTT this week.
From intergalactic superheroes to the ills of smoking and body shaming, OTT is brimming with action this week.
Sukanya Verma gives you some interesting options.
Sukanya Verma lists her this week's OTT recommendations.
Sukanya Verma gives us some interesting options.
From tennis love to Tudor queens, Sukanya Verma lists everything you can catch on OTT this week.
Action, drama, romance, comedy -- there's something for every kind of audience on OTT this week.
Bring on the popcorn, the OTT scene is buzzing with three things -- entertainment, entertainment, entertainment.
Dhanush, Mahesh Babu, Sushmita Sen, Bhumi Pednekar, it's a star studded show on OTT this week.